What is AI Content Generator and Why You Urgently Need It


Are you looking for a way to produce content faster?

An AI content generator might be the solution you need. The content marketing industry is extremely competitive today.

Besides quality, content quantity matters even more. Your competitors will drown your brand with their content marketing campaigns if you don’t publish frequently.

That’s why you have to think outside the box, and implementing artificial intelligence might be your last defense from market domination.

Artificial intelligence positively impacts every industry by enhancing processes and improving output quality.

According to a survey by Deloitte of companies’ executives, 79% said AI would greatly impact the marketing industry. It was only a matter of time before AI entered the digital marketing arena.

One of the best applications of AI in marketing is content generation.

In this article, we’ll find out what an AI content generator is and why it can help revamp your content marketing strategies and increase lead generation.

What is an AI Content Generator?

There are two parts of this term; AI and content generation. Artificial intelligence is a branch of science concerned with building machines that can perform human-like tasks.

Meanwhile, content generation is the writing of articles. Humans generate content by writing text.

An AI content generator uses artificial intelligence to enhance computer-generated content. It takes existing content and rewrites it using human logic to create high-quality articles.

ai content generator illustration
AI Content Generator

Some of the most popular AI content generators include Jarvis.ai, Frase.io, and Copy.ai.

The catch!

Despite the tremendous strides in AI technology over the past decade, it still cannot completely mimic the highly developed and multidimensional human intelligence. For instance, AI doesn’t share in experiences and emotions.

Hence, AI-generated content might be of high quality but will still lack the personal touch of human-generated content, as for now.


Imagine what you can achieve by combining the power of an AI content generator and human personalization. You’ll produce high-quality personified content at a fraction of the time you normally take.

That means you can keep up with the content generation demands of your niche. AI content generation gives small enterprises and bloggers the power to compete with big corporations, with hundreds of writers publishing content daily.

A small, organized, dedicated team of content writers can produce as much content as a media conglomerate. What a time to be alive, Ronaldo, Messi, and now AI content generator!

How does an AI Content Generator work?

Every content generation tool has a search bar. You input your keyword and click on generate to begin creating content.

The AI-powered software scraps the internet for content related to your keyword and generates new articles based on what it found. During compilation, an artificial intelligence algorithm is used to enhance the flow of the content, ensuring it makes sense.

Natural Language Generation (NLG) converts computerized data into human language. The algorithm looks for patterns in the data collected and draws conclusions which it uses to generate unique content.

ai content generation process
Illustration of AI content generation process

In addition, the software can rewrite the same content repeatedly and produce tens or even hundreds of unique articles depending on the tool’s technology.


Most articles produced by AI content generators will sound abstract and robotic. Considering they are an aggregation of existing content, their ideas and context will seem underdeveloped.

Meanwhile, search engines use the same technology, artificial intelligence, to ensure the highest quality content and standard reaches internet users. They therefore identify and set aside computer-generated content.

Without human intervention, AI-generated content is subpar. It lacks an ingredient necessary to rank; personalization. And that’s where you come in.

The Solution

You have to give it life. You do so by shaping the content to target a particular persona. You can also add industry terms, anecdotes, and relatable examples to showcase your niche experience.

Additionally, you’ll have to perform search engine optimization of your content; else, you’ll have a very hard time ranking in top SERPs (Search Engine Results Pages).

Content Types AI content generators can produce

AI content generation technology has been around for a while. Digital marketers needed a way to get an edge in their marketing efforts and thus turned to artificial intelligence to find solutions. 

Great advances have been made, and today, AI tools can generate practically any type of web content. That includes

  • Website copy for landing pages and other top pages
  • Blog posts or articles
  • Email copy for sales generation and customer engagement
  • Advertisement copy for Google and social media platforms
  • Headlines and blog title suggestions
  • Meta descriptions and alt text for images
  • Long-form content
  • Product descriptions

The beauty of technology is that it can be designed to do practically anything. AI content generation tools are designed to produce different types of content, and they can do so to the standards of human writers.

Benefits of AI Content Generators

As a content marketer, there are a lot of perks you can derive from using content generators to enhance your content marketing efforts. They include;

1. Faster Content Creation.

Content writing is a time-consuming and tedious process. You must research well, take good notes and type your work to produce your first draft. Later on, you’ll spend a couple of hours editing and optimizing it before publishing.

It takes an average of 6 hours for a blogger to write and publish a mid-length article. An AI content generator can cut that time in half, and you’ll still produce content that’s as good as before.

ai content generator benefit faster content production
Faster Content Production with AI

You input your keyword and number of words required, and your article will be generated in less than a minute.

Then you can edit, personalize and optimize the content. A little practice is all you need to get the gist, and soon, you’ll be a content-generating machine.

2. Eliminate Writer’s Block

Often, as a writer, you’ll face writer’s block. You stare at a blank page for an hour and nothing. The urge to produce something meaningful and the crippling pressure of perfectionism hinder you from being creative.

Postponing the task also gets you into the procrastination cycle, and your month goes by without meeting your content creation goals.

Guess what? With AI content generation, writer’s block will be the least of your concerns. These tools can suggest many ideas around a simple keyword.

They can generate keywords and topics and direct you to relevant content to explore. Using these suggestions, you can develop creative ideas and quickly get back to writing.

 3. Improves Your Versatility

As a digital marketer, you need to create different types of content, from sales copy to long-form educational articles. Doing this makes you a jack-of-all-trades, and you’ll rarely get the best results without specialization.

However, by implementing artificial intelligence in your content generation strategy, you can produce high-quality copy for whichever purpose you have in mind.

AI content generators give you the best of any type of content. You’ll work with quality content templates instead of experimenting, which takes time before realizing what works.

Thus, you can effortlessly be a versatile marketer with results to back your abilities.

4. Validate Content Performance

AI engineers are working around the clock to enhance tools for marketers. One of the functions AI content generators have been able to accomplish lately is to predict how content will improve your Return on Investment.

Neuroflash, a marketing copy generator, can predict how much your open rate will increase if your use a specific newsletter subject line.

ai content generator benefit performance insights
Headline Performance Prediction using AI

Anyword, another conversion-focused content generator uses AI to offer a predictive performance score for you to evaluate potential engagement with copy and how different demographics will react to each variation.

Having tools that can validate your content performance in your marketing arsenal gives you’re an upper hand above your competitors.

The most significant challenge of AI Content Generators

Despite the many perks of AI content tools, they are still not fully developed. Most tools will produce readable content, but considering the competition in content marketing, you cannot succeed while depending solely on AI-generated content.

It needs personalization which can be challenging and tedious when using an AI tool. It takes time to know how to effectively and swiftly edit such content to be relatable and compelling to readers.

As time goes by, these tools will become more advanced and produce personalized data. 

The question we’ll have to ask ourselves then will be whether AI will replace writers. What do you think?

Best AI Content Generators

There are numerous content generators powered by artificial intelligence in the market. But these ten tools stand out as the best lot. If you want the best experience with content generation, you should try any of them.

  1. Jarvis.ai
  2. Copy.ai
  3. Frase.io
  4. Rytr.me
  5. Conversion.ai
  6. Neuroflash.com
  7. Shortly.ai
  8. Word.ai
  9. ArticleForge.com
  10. Anyword.com


AI content generators are powerful tools for digital marketers.

At a time where intense marketing campaigns fight for diminishing and distracted human attention, using AI-powered software to enhance your marketing efforts is like sneaking a gun in a knife fight.

Your competitive edge will go unchallenged.

Many marketers are already implementing content generators in their strategies; why not join the bandwagon. At least give it a try. You have nothing to lose.

About El Gwaro

El Gwaro is a content writer and HubSpot Certified Content Marketer. He blogs about meaningful content creation that adds value to people. When he's not writing, he enjoys watching combat sports and fantasizing.

Leave a Comment