El Gwaro 
When it comes to digital marketing, the power lies with the consumer, who is behind a screen interacting with your content and free of physical communication which is a powerful avenue for marketers to convince them. With the wrong strategies implemented, a marketer’s energy and efforts applied for months or years will be fruitless. But … Read more
Social Media has been around for two decades now and at this point, we all cannot imagine life without it. We use it so much that we can’t account for how much time it takes away from our days. Courtesy, marketers have ventured into social media marketing to bring their services and products to our … Read more
How much does it cost to start a blog; question that many aspiring bloggers have. And it’s hard to get reliable information on the internet on the best way forward. So let’s get straight to the point. Depending on your goals and the type of blog you want to start, a blog will cost around … Read more
Why is it scary to write and publish content? I have been writing for the last five years, on and off, and until today, I still struggle with a fear of writing and publishing content. I understand that many people outside here have the challenge of even producing one content piece in a month. They … Read more
Content marketing is a business, and business is personal. People want to do business with people they know, like and trust. Since the beginning, we’ve considered these three factors whenever we transact. People don’t buy from people they don’t know, nor do they buy from people they don’t like. Why would they? And most significantly, … Read more
Creativity is something that everyone has. It’s a natural tendency. That’s why when confronted with new challenges and experiences, we always find ways to solve and cope with them. Yet sometimes our creativity fails to show up, especially when we need it, due to getting bored and discouraged with work. Our brains function like muscles; … Read more
The digital marketing landscape is very competitive. Businesses spend millions of dollars and use secret techniques and tools to get the upper hand against their competitors. But many people don’t see the inherent importance of employing the right people with the right skills and experience to provide the best outcome for their marketing campaigns. I’m … Read more
Yeah, you read that right. Contrary to what most people believe, quantity matters more than quality. But let’s get things into perspective. High quality work is essential. In fact, the phrase content is king fits the quality narrative. It attracts attention, brings in the links and traffic, builds your authority and makes you an expert … Read more
Don’t judge a book by its covers. That’s a common thing that normally tells people to focus more on the content rather than on the package. But in the content marketing world, this phrase doesn’t work. On the internet the packaging matters. It determines whether you get attention or not. And in that aspect, headlines … Read more
Ever heard about Neil Patel? If not, get ready to learn about a blogger who gets more visits in a month with one blog post than most blogs will ever get in their lifetime. Neil Patel is the most respected expert in SEO and content marketing. Through his over 10 years of blogging, he has … Read more