5 c's of pricing

How to Implement The 5 C’s of Pricing in Digital Marketing

When it comes to digital marketing, the power lies with the consumer, who is behind a screen interacting with your content and free of physical communication which is a powerful avenue for marketers to convince them. With the wrong strategies implemented, a marketer’s energy and efforts applied for months or years will be fruitless. But … Read more

social media buzzwords

Top 60 Social Media Buzzwords and What They Mean

Social Media has been around for two decades now and at this point, we all cannot imagine life without it. We use it so much that we can’t account for how much time it takes away from our days. Courtesy, marketers have ventured into social media marketing to bring their services and products to our … Read more

know like trust

How to Implement Know Like Trust in Content Marketing

Content marketing is a business, and business is personal.  People want to do business with people they know, like and trust.  Since the beginning, we’ve considered these three factors whenever we transact. People don’t buy from people they don’t know, nor do they buy from people they don’t like. Why would they? And most significantly, … Read more

soft skills for digital marketers

5 Essential Soft Skills Digital Marketers Need to Succeed

The digital marketing landscape is very competitive.  Businesses spend millions of dollars and use secret techniques and tools to get the upper hand against their competitors.  But many people don’t see the inherent importance of employing the right people with the right skills and experience to provide the best outcome for their marketing campaigns.  I’m … Read more

content marketing quality vs quantity

In Content Marketing, Quantity Matters Way Above Quality.

Yeah, you read that right.  Contrary to what most people believe, quantity matters more than quality.  But let’s get things into perspective.  High quality work is essential. In fact, the phrase content is king fits the quality narrative.  It attracts attention, brings in the links and traffic, builds your authority and makes you an expert … Read more

Content Marketing vs Inbound marketing

Content Marketing vs Inbound Marketing

Content marketing and inbound marketing are terms people in the digital space throw around very often. Yet most people don’t know to distinguish the two. They are very much related, and some experts even claim they serve the same purposes. But if studied on a deeper level, we find some fundamentally unique strategies, methods, and … Read more

Headline tips for content marketers

9 Headline Tips from Buzzsumo 100 Million Posts Research

Buzzsumo recently conducted a study on 100 million blog headlines to discover what it takes to create blog titles that pull engagements in social media; Facebook and Twitter. Here is what we can pick up from the study. These headline tips can be very instrumental for content marketers, both copywriters and content writers. 1. Emotional … Read more